When I owned my home Improvement Company there was a picture frame on the wall. Sticking out of the frame was a faucet. On the picture it asked the question, “Have you taken your mental shower today?” It served as a reminder to all our canvassers and show and event people that they had to […]
Read more...It’s A Spooky Time of the Canvassing Season
This is the time of the canvassing season we encounter ever year. The weather is changing. It happens at different times based on your geography, but it changes none the less. Daylight savings time ends and the holiday season begins. Here are the realities. We’re in outbound marketing and we have to continue to get […]
Read more...Eliminating Barriers
What if you could eliminate the barriers and objections from your face to face marketing? The canvasser that knocks on the door has to get the prospect to open the door and become receptive to the canvasser. The show and event marketer has to initiate that all too uncomfortable ‘approach’ of the prospect as they […]
Read more...The Manager’s #1 Skillset
Managing people is one of the most challenging (and rewarding) roles a manager takes on. As a manager of face to face marketers (canvassers & show and event promoters) you rely on many of the same skills as any other manager, but you require another set of skills other managers don’t. You’re not managing people […]
Read more...The Magic Fairy Dust that Makes Appointments Workout
We are now in the beginning of the fall push on your canvassing and show and event calendar. I find these weeks before Thanksgiving to be the most profitable for companies who are focused and prepared. By prepared I mean they know how to get an appointment to stick. Have you ever had a prospect […]
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