How do you train a new hire? Training a new hire is relatively easy, at least from a structure standpoint. Unfortunately most training programs I’ve seen aren’t structured. Many tend to wing it and train their canvassers spontaneously. Conducting your training this way is a recipe for disaster. There are two main components to training […]
Read more...Objections – Part 1
Who’s Holding The Cards When It Comes To “No Soliciting” Last month we talked about “the numbers” and how you can turn hope into results. Over the next couple months I’m going to get back into the neighborhood and discuss some of the objections your canvassers will encounter and how to handle them. No Solicitation […]
Read more...Canvass Training Overview – Part 1
Are You Training Or Do You “Wing It”? I wouldn’t consider this an effective training program! Sending canvassers to the streets with a pat on the back, a thumbs up and a, “go get-um kid!” is less than a good start. Do you have a canvassing training program? If you do, is your training for […]
Read more...Interpreting the front end numbers
Turning Hope Into Results Too many home improvement companies start up their canvassing departments on the “hopes” of generating qualified leads for their sales team. With other traditional forms of advertising, like TV and print, you can’t always anticipate what results they’ll generate. Unlike those other forms of lead generation, canvassing is that one source […]
Read more...Keeping it real
Keeping It Real For Your Canvassers In April and May’s issue of this newsletter I discussed the procedure and methodology behind the lead “Call-In” and the “Validation”. Each has it’s own advantages and disadvantages, though there are residual benefits of doing a validation and letting your canvassers listen in on the calls to the homeowners […]
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