In this year’s annual state of canvassing report, we’re going to look at the breakthroughs, successes and challenges in canvassing this past year. History is a tool that can be most instructive in preparing and planning for the future, yet so many people never look back to help plan ahead. Where is canvassing going in […]
Read more...Eliminating Barriers
What if you could eliminate the barriers and objections from your face to face marketing? The canvasser that knocks on the door has to get the prospect to open the door and become receptive to the canvasser. The show and event marketer has to initiate that all too uncomfortable ‘approach’ of the prospect as they […]
Read more...The Macro View on Canvassing
That’s why the company canvasses, but it’s equally important they understand why they canvass. I’ve written and spoken on this largely in the series of …
Read more...What managers can learn from the Marines
This should remind you that your canvassing team is trained and prepared for a very specific mission, generate leads and set appointments. I’ve stated it before that when canvassers, especially those who have been trained or have experience in sales, tend to stumble when they try and apply …
Read more...The 3-Pillars Of Communications
The manager’s role is as a coach, and the coach’s role is primarily communicating the goals and direction of the organization with the team. You have a team of canvassers and your success will lie in effectively communicating with them.
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