I spent the majority of October discussing what you can do to be productive between the end of canvassing season 2011 and the start of it 2012, not only here in this article, but also on my Teleseminars and in conversations with private clients. It seems to be the subject consuming everyone’s thoughts and activities.
In all the years I’ve canvassed and have coached canvassers it’s a common paralysis that happens this time of year, but doesn’t have to. If you were on the last Teleseminar you heard me discuss all the things I did in my company to productively bridge the gap between seasons.
I took a 2-part approach to the off-season. You can use the holidays as the reason people should consider home improvements; plus we ran special promotions during the holidays to call people’s attention to it. Internally I ran contests (i.e. Winter Warrior) to keep canvassers focused on the objectives at hand … to continue generating leads even though the weather changed and it gets darker earlier.
Plus, January and February is the time for big home shows. Utilize canvassers in your booth to engage people. It’s very difficult to sell home improvements on the floor of the trade show when homeowners have access to all of your competitors, so use the people most skilled at capturing leads … your canvassers.
You can also implement a spotted lead program. Spotted leads are a great way to set up the opening of your season with a flurry of qualified homeowners ready to consider home improvements. I won’t go into the details of this program here, but you can get the details of the program from my last Teleseminar. The bottom line is you have to take a purposefully strategic approach to your canvassing efforts in order to bridge the gap between “seasons.”
With that said, I’ve given a lot of thought to what I can do to help maximize getting you through what most consider the “slow” time of the year. There’s no doubt, production does slow down, but it doesn’t have to come to a screeching halt. That’s more a result of mindset than reality.
I’ve had contact with more home improvement companies, owners, managers and canvassers in 2011 than any year previous, and I’m thankful for that. When I decided to leave the day-to-day operations of my own home improvement company, it was to coach and consult others full time. It was my goal to help as many people as possible. Honestly I never expected the demand to be so great. It did create somewhat of a challenge for me in being able to serve more people, because let’s face it, just like you; I only have so many hours in each day. It has forced me to find ways to multiply myself through technology.
In 2011 I created 3 independent coaching programs, the bi-monthly live Teleseminars, the Ultimate Jump-Start Canvassing Success program and Canvassing in the New Economy, the first complete canvassing training in a box, which includes video, audio and book training. I’ve also worked with private clients through on-going phone and on-site coaching and consulting. And in 2012 I’ll be reorganizing the on-going coaching and consulting programs into 3 different levels to serve the different level of needs from one company to the next.
The other day while cleaning up from dinner I was talking with Carla, my wife, about all I was able to accomplish this year but I felt there was more I could do. In her usual way of bringing me back to reality she said, “Stop complaining and do something about it.” Actually I wasn’t complaining, but it did force me to think.
I began brainstorming and here’s what I came up with. We’re entering the slow season and as sales people we instinctively think if we work harder at selling we can push through it. Often that means working harder rather than smarter. If you haven’t noticed, I think and act very strategically. I have several programs each targeted at a different area of canvassing within the department.
The Canvassing in the New Economy video training program is everything I’ve learned and developed into my 5-Step canvassing system. It’s like having me on staff 24/7 to train your canvassers, the people who have their feet on the pavement every day knocking on doors getting leads. I’ve poured everything I know about the mechanics, scripts, techniques, strategies and mindset behind successful canvassing into this one program. It’s training primarily for canvasser on canvassing to develop their skills to become successful.
The Jump-Start program includes a series of phone coaching, my complete canvassing training manual, a critique of your canvassing scripts and/or creation of them if you don’t have any, recruiting ads (canvassers and canvass managers), fliers, door hangers, etc. It’s everything you need for canvassing and canvass management to get up and running successfully in the shortest amount of time. [Fastest $$$ in shortest time] This program is primarily for owners and canvass managers.
The Exclusive One on One Phone Coaching is for individual, strategic coaching that addresses your specific challenges and obstacles. It’s an opportunity to mastermind with me in your canvassing department and other departments affected by canvassing (phone room and sales) to identify and correct the struggles. Every call reveals a solution. It’s the opportunity to step back from the day to day struggles of the business and spend focused time working on the business. These calls are for your canvassing department or for anyone within your company. The calls can be broken up for the managers and owners giving you actual steps you can implement; also used for a group conference with all your canvassers for training.
The Live Monthly Teleseminar calls are group coaching calls with companies across the country with varying products and services. This helps you stay focused on the goals, techniques, tactics and strategies that keep you sharp and productive as canvassers. It’s the opportunity to share with and hear from others around the country that is experiencing the same struggles and successes you do. These calls are for everyone, canvassers, managers and owners.
On-Site coaching is for the company who wants the biggest bang for their investment. They recognize the value of bringing me on site to personally coach their canvassers, walking door to door with them; and to consult with managers and owners on the operational side of the canvassing business. This program is for those companies who want immediate measurable changes and results.
5 unique programs each designed for a different audience and applications. Each program has been very effective in its own rite. On initial calls with people I’m often asked which of the programs I think will best help their particular company, based on their present situation; as if the programs were a selection on a canvassing buffet, to be applied ala cart and yield the maximum results. This approach is like applying a band-aid to a cut until it heals and when the next injury happens we’ll apply another band-aid.
If I had it my way you would apply all the programs because it will give you the maximum benefit in all aspects of your business; and not because you’d be paying me more money. Believe me; if every company took this approach it would be a lot more time, work and travel for me. And I probably wouldn’t be at my maximum effectiveness for you and everyone else. I also know, from experience, “everyone” isn’t at the point where they need everything; because their business is fine and they need only tweaks (which are the original reason for lines of separation between my programs).
I developed each program to help different people who were at different stages in their canvassing programs, but truly the most effective and profitable approach for any canvassing department is to have all 5 programs at the same time. As a side note, if you looked at highly successful businesses, like The Walt Disney Company, they implement a lot of things simultaneously rather than sequentially. Only then will you be working on, and fixing or developing (for new canvassing departments), every aspect of your business. In looking at each program, and pondering Carla’s “do something about it” comment I decided to eliminate the biggest obstacle for most companies in deciding which program is for them; the investment. My 5 coaching programs have been offered and available to everyone yet most struggle with which to choose because you need to maximize your dollars, until now!
Because we’re entering the canvassing off-season it’s the best time to work on your business and create a recipe for success in 2012. Self admittedly you’ll have the time (the canvassing off-season), but not necessarily the money … and I’m about to make that problem go away. I’m going to bundle 4 of my 5 coaching programs for one low investment. I want you to experience the freedom a productive, self-sufficient and self-directed successful canvassing program can provide you; knowing through 2012 and beyond that you’ve finally unlocked the secret to making your canvassing program run on its own, producing enough qualified leads to keep your sales people busy with appointments and closing sales … making you money. Releasing that stress and anxiety will allow you to focus on other areas of your business.
When I brainstormed this idea I quickly decided you needed everything to really make 2012 a successful year. Learning just my canvassing techniques and strategies is valuable, but it’s not the whole picture; that’s like building only half a bridge across a canyon. What I’m about to tell you is the complete Canvassing Success Package … it’s the whole bridge, getting you from now (the end of the canvass season) to the other side (the start of next season) and ending with more qualified canvassed leads.
What I’m about to tell you is a complete, comprehensive canvassing coaching program that I’ve never offered before, and probably won’t again, because it’ll mean a lot of work for me between now and the start of the next canvassing season. Carla threw down the gauntlet and now I’m committed (primarily because I already told her about the program and she thinks you’re going to love it, so I can’t back out now otherwise it means I would have lied to my wife … and I’m not going down that road.)
Until midnight November 30, 2011 I’m making available 4 of my 5 coaching programs to you at a significant discount, but only if you act fast. In fact, the sooner you act the more live coaching time you’ll get. I am not making this bundle of programs available publicly. I’m not advertising it nor letting the trades know of it. You’re hearing about it because you’ve been receiving my Canvassing Insider newsletter articles each month. Don’t let anyone else know of it … especially your competitors. Mum’s the word.
Here’s Everything You’ll Receive – If You Take Action Before Midnight November 30, 2011
You’ll receive:
Program #1 Canvassing in the New Economy Video Training Program ($997.00 value)
Program #2 Ultimate Jump-Start Canvassing Success program ($497.00 value)
Program #3 1-month of Gold Level Membership One on One Coaching Consulting ($297.00 value)
Program #4 2011 Silver Level membership group Teleseminar coaching ($1188.00 value)
That’s 4 of my 5 coaching programs bundled together; over $2900 worth of complete coaching, but you won’t pay anywhere near that much. I’ve chosen to bundle these 4 programs because it will give you everything you need to know and do to insure your canvassing department is successful in 2012 and beyond … I’ll even guarantee that statement later in this email.
Program #1 – My Canvassing in the New Economy Video Training program is the most comprehensive and complete canvass training program available. You’ll learn every detail behind what makes my 5-Step Canvassing system work; not just the words and scripts to say, but the methodology behind every word in the system. This program is a canvass manager’s dream training tool kit. The modules are broken down into short learnable segments that you can have your canvassers watch on their own or use as recurrent training in staff meetings. Every video DVD contains chapters of every script and segment so you can have instant access to the very information you need, when you need it. All of the video programming is supplemented with audio CD’s. You don’t have to only be in your office to consume the program, you and your canvassers can digest the training while in your car going to and from work or between neighborhoods you’re canvassing.
Program #2 – The Ultimate Jump-Start Canvassing Success program is a series of one on one calls with me where we work on your immediate needs to get you up and running productively fast. If you have an existing canvass department we’ll work on what you have implemented already; and if you’re new to canvassing and just starting up a department we’ll work on what you need to do step by step to be successful right out of the gate (this includes finding the right canvass manager). This program is really the manager’s coaching program. We’ll work on your canvassing scripts, recruiting ads and more.
Program #3 – Gold Level Membership One on One Coaching and Consulting, formally this was my exclusive one-on-one phone coaching, which also includes the Silver Level monthly group Teleseminar coaching. Gold level membership has all the benefits and dynamics of a mastermind group, but through the convenience of monthly phone conference coaching with me and your staff. You’ll have the chance to share your challenges and hear those of others as well … a true mastermind experience where everyone involved benefits. You’ll be on the inside-track of every solution. Presently there’s nothing like this available in the industry. Sure, there are sales groups and conferences, but nothing devoted exclusively to canvassing. As part of this special package you’ll have full access to the membership for a full month (January 2012). Call it a “kick-the-tires” experience. The Jump-Start program gets you up and running quickly, where as the Gold Level membership provides you the ongoing coaching and consulting to be able to effectively address the challenges that occur over the normal course of running the business.
More over you’ll have the opportunity to accomplish as much or as little as you want on the calls. Believe me, the ongoing discussions will expose the real challenges in your business and reveal the momentum accelerators to success … and you’ll be glad you’re participating. This will provide you the opportunity to remove yourself from the day to day challenges of the business and finally be able to step back and work on the business. If after the month you don’t think the membership is for you, then cancel and drop out, but I encourage you to swipe as much as you can from your time in this program.
Program #4 – Silver Level Group Teleseminar Coaching. As you may be aware, throughout 2011 I’ve been conducting 2 live Teleseminar calls a month. Each month I have more than 90 canvassers, managers and owners on the calls. The Teleseminars, like the program bundle you’re reading about right now was a brain-child, which Carla also encouraged (she’s a smart woman… you can see why I married her). From the start the Teleseminars were an experiment to see how well the concept would be received by the industry … that’s why I offered them free each month. The verdict … they’ve been a smashing hit with people and in February 2012 the Teleseminars will become a membership coaching program where I’ll go into more “nuts and bolts” of canvassing and managing canvassing. As part of this offer though, you’ll receive every Teleseminar from 2011 on audio CD. That’s over 20 hours of golden nuggets exclusively on canvassing.
That’s the program … 4 coaching programs, more than 42 hours of laser focused coaching, consulting and training exclusively covering every aspect of canvassing and managing the business of canvassing; over $2900 worth of value available for only $997.00. I don’t want the money to stand in your way of success in 2012, that’s why I’ve drastically reduced the investment for all 4 programs; but it’s only available for a limited time.
Keep in mind that I have PERSONALLY prepared every second of the Canvassing in the New Economy video training program and will PERSONALLY be on every coaching call. I’m bringing you my 17+ years experience within the canvassing industry, working at every level of canvassing, from knocking on doors to running a multi-million dollar home improvement company primarily on canvassed leads. I am the “go-to” canvass guy for all the largest home improvement companies in the country.
A Word of Warning
I’ve talked about all that you get and I know that can be overwhelming to digest at this point, but understand this opportunity puts me on your staff 24/7/365. In our Jump-Start calls (starting when you sign up to the end of the year) we’ll build a stable foundation up which you can develop your program; you’ll understand what needs to be implemented to blow the doors off your lead production. For the entire month of January 2012 we’ll continue the momentum on the Gold One on One Coaching calls. This is where you and your staff will have exclusive access to me to bounce ideas off of, and discuss your most challenging problems. You’ll get realistic solutions, plus, if you’re smart, you’ll utilize me to train your staff too.
In my Canvassing in the New Economy program you’ll have a valuable resource to train your existing canvass staff and everyone thereafter with the video, audio and manuals to replicate your results beyond our continued coaching and consulting. But here’s the warning: This opportunity is not for everyone … it may not be for you. Why? You may not be ready for a fast turnaround in your lead production results. You may not have the infrastructure in your company to handle the flood of leads, appointments and demos as a result of the massive implementation you’ll undertake from the focused coaching you’ll receive in this program.
What I’ve bundled here isn’t just about canvassing or just managing. I’m going to dive into every aspect of your business during November, December and January (the sooner you take action the sooner we get started and the more coaching you’ll receive), which means you’d better buckle up, because I can promise you some of this ride is going to be bumpy, but in the end the results will be worth it.
I’m looking for the people interested in partnering up with me and are ready to take the business to the next level, or ready to start up the canvassing department fast.
If you’re not ready, then this offer isn’t for you. But if you’re tired of the peaks and valleys of your lead production, always chasing after the next lead and tired of beating your head against the wall trying to figure out the canvassing maze on your own, then it’s time to take the leap. Together we’ll build the bridge all the way across the canyon.
Your investment is small compared to the money you’re leaving on the table right now running your canvassing program as it is, or the money you’re losing out because you’ve procrastinated starting up your canvass program. If you want 2012 to be different, to be better than any year, then it’s time to make the decision and go for this program. I will guarantee your results. I’ll take the entire burden and put it squarely on my shoulders. When you invest the $997 for all 4 coaching programs, which include:
- Canvassing in the New Economy Video Training Program
- Ultimate Jump-Start Canvassing Success program
- 1-month Gold Level Membership One on One Coaching and Consulting
- All of 2011 Silver Level Membership Group Teleseminar Coaching
After the first 30-days of your canvassing season you haven’t at least doubled your lead production I will refund your entire $997 investment. You’re getting me exclusively for the time you sign up until January 31, 2012 on coaching and consulting calls, my entire 5-Step canvassing video training system for less than a month’s draw by the least productive canvassers on your team. In fact, if you can’t increase your lead production from what I’ll deliver you should fire 2 people, me and you.
I’m willing to return all your investment for the chance to prove my system. I doubt your non-producing canvassers will be returning their draw to you any time soon.
If this program is for you then you need to act fast. On midnight November 30, 2011 this opportunity will become colder than canvassing the streets of Minneapolis in mid February.
Act now, click on the button to secure your position.
As They Say in Late Night TV Infomercials
“But Wait, There’s More”
You can stretch the $997.00 investment over 3 months, for only $365.00 per month for 3 consecutive months. Either investment option, the $997 single investment or the 3 installments, your investment will be returned to you with your first sale; and I’ve guaranteed your success with my commitment to get your results or it’s free. Don’t wait, this offer expires midnight, November 30, 2011. Click the “Order Now” button to start right now.
