Can’t Find the Right People? Stop Trying (The answer is in a system) When I started in canvassing I was a young kid in college and only interested in making food and beer money. When I took a canvassing job for a home improvement company I had no intentions of making it a life-long career, […]
Read more...Churn & Burn – Why?
I’m going to discuss a management truth that needs to be heard by managers who are leading marketing teams. The truth to be told is that as managers we are actually, largely in the personal development business. If you think you can teach only information and not inspire; teach mechanics and not motivation; even provide […]
Read more...The Benchmarks & Numbers You Should Know
First, let me say thank you and congratulate you at the same time. There are thousands of companies in the country who are direct sales oriented and who use canvassing as part of their lead generation efforts. I’m plastered all over the Internet with videos and information and I talk with people every day who […]
Read more...Stop Confusing Your Prospects
In my many years pounding the pavement with canvassers I concluded the number one reason why most canvassers receive objections is because the prospect is confused. Confused in that there’s a difference in perception of what you’re trying to accomplish and what they think you’re trying to do. You’re there to get a lead or […]
Read more...Cross Training
When I say the words “Cross Training” most will immediately picture a man or woman training at a gym. That would be accurate, but you may be surprised that it has its place in canvassing, show and event marketing. Before I go there… Think about cross training, in the athletic sense, in the traditional sense, […]
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