The Call-In The Call-In is conducted at the end of the presentation, after booking the appointment and going over with the homeowner the appointment reminder and incentives. This is where the canvasser will call in, while still at the homeowner’s front door, to speak with the office to confirm the appointment. Unless the appointment is […]
Read more...The Canvass Matrix – Part 3
The Back-End Numbers of Canvassing I’ve said it before and I’ll say it again, most companies who’ve never canvassed before try to treat canvass leads like any other lead they capture, and you can’t. Most owners know these backend numbers cold for their lead sources. I think it’s important to cover these numbers, especially with […]
Read more...The Appointment Reminder – The Backside – Part 3
The Perception Changer As you learned in the earlier article, when a canvasser knocks on 30 doors per hour you should expect at least 1 lead per hour from that canvasser. And if 40%-60% of the appointments generated by those leads fall-out between the appointment set and confirmation stage, what then can you do to […]
Read more...The Canvass Matrix – Part 2
The Front-End Numbers of Canvassing If a canvasser works the streets for an hour, how many leads should you expect from that canvasser? This is a question that has plagued a lot of owners and marketing managers. What should your canvasser be producing to justify their success or failure? There are several elements that can […]
Read more...The Appointment Reminder
The Warm Down When the canvasser walked up to and knocked on the homeowner’s door they were not expecting the canvasser, or the opportunity he would present. Yes they may have thought, even talked about, the need for what the canvasser was talking about, but they were not expecting him or her at that moment […]
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