Power disguised in Simplicity Last month I talked about the “You’re Invited” flier. The homeowner has said yes to an free estimate and it’s time to solidify the details. As with every other step in my canvassing system the appointment sheet is another critical tool in formalizing the homeowner’s appointment. Even though they’ve said yes […]
Read more...Turning a Cold Call into a Referral Call
Which Lead Is More Valuable, A Cold Call Or A Referral? Many people would argue that canvassing for leads is a cold calling process. But what if you could turn that cold call into a warm call? If you walked up to a stranger’s door with a referral from a neighbor you’re more likely to […]
Read more...Recruiting – MySpace
The are a number of social networking sites available on the Internet you can tapped into an find potential canvassing recruits. These sites allow you to identify a group of potential people based on a variety of criteria such as age, gender, race, educational background and work experience. This saves countless hours fielding phone calls […]
Read more...Transition past resistance
The Sale Begins With The First No When you walk into a retail store and you’re approach by the sales person, they ask, “May I help you”. The conditioned response is generally, “No I’m just looking”. The same thing happens at the front door when a canvasser intrudes upon the homeowner’s time, their response is […]
Read more...Social Networking Sites
What would it be worth to you if 3000 canvassing prospects showed up at your door in just minutes? What if you could find them for free… now what’s it worth to you? In previous issues I’ve talked about methods you can employ to attract recruits, methods that required an investment of money and time. […]
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