Inspect What You Expect This month I’ll wrap up the numbers behind canvassing. I’ll wrap it up the same way I started it… with the question I get asked most frequently at on-site consulting days and seminars, “How many leads should a canvasser get per month, per week, per day or per hour?” Over the […]
Read more...The Appointment Reminder – The Backside – Part 3
The Perception Changer As you learned in the earlier article, when a canvasser knocks on 30 doors per hour you should expect at least 1 lead per hour from that canvasser. And if 40%-60% of the appointments generated by those leads fall-out between the appointment set and confirmation stage, what then can you do to […]
Read more...The Canvass Matrix – Part 2
The Front-End Numbers of Canvassing If a canvasser works the streets for an hour, how many leads should you expect from that canvasser? This is a question that has plagued a lot of owners and marketing managers. What should your canvasser be producing to justify their success or failure? There are several elements that can […]
Read more...The Appointment Reminder
The Warm Down When the canvasser walked up to and knocked on the homeowner’s door they were not expecting the canvasser, or the opportunity he would present. Yes they may have thought, even talked about, the need for what the canvasser was talking about, but they were not expecting him or her at that moment […]
Read more...The Canvass Matrix – Part 1
Understanding The Numbers One of the most common questions I get is, “How many leads should a canvasser get?” Though I’d like to answer the question with a direct number I can’t. Owners One of the hardest things I find many owners having difficulty getting their head around is the percentage of leads generated by […]
Read more...