How to handle “No Solicitation” when you don’t expect it.

November 23, 2009 by staff

Last month in my newsletter “Canvassing Insider” I showed you how to handle the homeowner’s objection that “There’s no solicitation in my neighborhood.” Based on Wikipedia’s definition of solicitation (complete definition in last month’s newsletter) “It is the action or instance of soliciting; petitioning; or a proposal.” By the very definition it implies the exchange of money. […]

Objections – Part 2

October 13, 2009 by staff

How to handle “No Solicitation” when you expect it. “No Soliciting!” Those two words can send fear down the spine of a young or inexperienced canvasser; it can cause instant paralysis and long-term paranoia. A homeowner shuttering those words can carry the perceived underlying tones of impropriety, or worse yet, even “breaking the law.” The […]

Objections – Part 1

September 15, 2009 by staff

Who’s Holding The Cards When It Comes To “No Soliciting” Last month we talked about “the numbers” and how you can turn hope into results. Over the next couple months I’m going to get back into the neighborhood and discuss some of the objections your canvassers will encounter and how to handle them. No Solicitation […]

Interpreting the front end numbers

August 11, 2009 by staff

Turning Hope Into Results Too many home improvement companies start up their canvassing departments on the “hopes” of generating qualified leads for their sales team. With other traditional forms of advertising, like TV and print, you can’t always anticipate what results they’ll generate. Unlike those other forms of lead generation, canvassing is that one source […]

Keeping it real

July 16, 2009 by staff

Keeping It Real For Your Canvassers In April and May’s issue of this newsletter I discussed the procedure and methodology behind the lead “Call-In” and the “Validation”. Each has it’s own advantages and disadvantages, though there are residual benefits of doing a validation and letting your canvassers listen in on the calls to the homeowners […]