found canvassers who know the presentation script inside and out, yet they struggle to close appointments at the front door. They’re able to role play the script flawlessly in the office, but they’re just not able to put up the numbers in the field.
Read more...Canvassing Insider-Federal DNC Compliance
Last month I introduced you to “spotted leads.” I’ve received many questions on how to follow up a lead by phone and maintaining compliance with the Federal Do Not Call list. In this month’s Art of Canvassing article I’ll address the issue. If you’re presently making outbound calls you’ll be familiar with this information, yet you’ll want to read the article, and how it applies to canvassing for home improvement leads.
Read more...The Art of Canvassing – Interrupting The Homeowner
Interrupting The Homeowner when they’re in the middle of something, leaving the house, or with a group of people Over the last couple of months I’ve covered several different introduction techniques depending on the scenario your canvasser will encounter at the front door. This month let’s talk about one you can use when you don’t […]
Read more...The Canvass Matrix – Part 2
The Front-End Numbers of Canvassing If a canvasser works the streets for an hour, how many leads should you expect from that canvasser? This is a question that has plagued a lot of owners and marketing managers. What should your canvasser be producing to justify their success or failure? There are several elements that can […]
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