The Perception Changer As you learned in the earlier article, when a canvasser knocks on 30 doors per hour you should expect at least 1 lead per hour from that canvasser. And if 40%-60% of the appointments generated by those leads fall-out between the appointment set and confirmation stage, what then can you do to […]
Read more...The Appointment Reminder
The Warm Down When the canvasser walked up to and knocked on the homeowner’s door they were not expecting the canvasser, or the opportunity he would present. Yes they may have thought, even talked about, the need for what the canvasser was talking about, but they were not expecting him or her at that moment […]
Read more...The Canvass Matrix – Part 1
Understanding The Numbers One of the most common questions I get is, “How many leads should a canvasser get?” Though I’d like to answer the question with a direct number I can’t. Owners One of the hardest things I find many owners having difficulty getting their head around is the percentage of leads generated by […]
Read more...The Appointment Sheet
Power disguised in Simplicity Last month I talked about the “You’re Invited” flier. The homeowner has said yes to an free estimate and it’s time to solidify the details. As with every other step in my canvassing system the appointment sheet is another critical tool in formalizing the homeowner’s appointment. Even though they’ve said yes […]
Read more...Closing for the appointment – Part 2
Yes Response In August’s newsletter I went through the introduction script, in September I addressed the “transition question” and last month we discussed how to handle a prospect’s “NO” response to the transition question, “No problem, can I ask you a question? Have you ever had an estimate before?” This month I’ll outline how to […]
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