Objections – Part 1

September 15, 2009 by staff

Who’s Holding The Cards When It Comes To “No Soliciting” Last month we talked about “the numbers” and how you can turn hope into results. Over the next couple months I’m going to get back into the neighborhood and discuss some of the objections your canvassers will encounter and how to handle them. No Solicitation […]

Canvass Training Overview – Part 1

August 13, 2009 by staff

Are You Training Or Do You “Wing It”? I wouldn’t consider this an effective training program! Sending canvassers to the streets with a pat on the back, a thumbs up and a, “go get-um kid!” is less than a good start. Do you have a canvassing training program? If you do, is your training for […]

Interpreting the front end numbers

August 11, 2009 by staff

Turning Hope Into Results Too many home improvement companies start up their canvassing departments on the “hopes” of generating qualified leads for their sales team. With other traditional forms of advertising, like TV and print, you can’t always anticipate what results they’ll generate. Unlike those other forms of lead generation, canvassing is that one source […]

Keeping it real

July 16, 2009 by staff

Keeping It Real For Your Canvassers In April and May’s issue of this newsletter I discussed the procedure and methodology behind the lead “Call-In” and the “Validation”. Each has it’s own advantages and disadvantages, though there are residual benefits of doing a validation and letting your canvassers listen in on the calls to the homeowners […]

The Validation

June 11, 2009 by staff

Big doors swing upon little hinges There are many small things you can do in canvassing that can have an affect on the outcome of a lead. No one thing by itself seems all that significant, though neglecting or minimizing the importance of too many small things and it will affect the success of your […]