Survey Follow-Up In last month’s article I asked you to complete a brief survey to compare your front and backend numbers against all the other companies canvassing in order to establish a benchmark measurement. The real purpose of the exercise was to flush out a trend I see all too often. It’s something I’m aware […]
Read more...The Validation – Part 4
The Validation Last month I outlined the Call-in at the homeowner’s front door to verify the information and appointment with the home office. I realized after doing so there might be some confusion regarding the differentiation between the Call-in, The Validation and The Confiramtion. This month I hope to give that clarity and focus on […]
Read more...The Canvass Matrix – Part 4
Inspect What You Expect This month I’ll wrap up the numbers behind canvassing. I’ll wrap it up the same way I started it… with the question I get asked most frequently at on-site consulting days and seminars, “How many leads should a canvasser get per month, per week, per day or per hour?” Over the […]
Read more...The Appointment Reminder – The Backside – Part 4
The Call-In The Call-In is conducted at the end of the presentation, after booking the appointment and going over with the homeowner the appointment reminder and incentives. This is where the canvasser will call in, while still at the homeowner’s front door, to speak with the office to confirm the appointment. Unless the appointment is […]
Read more...The Canvass Matrix – Part 3
The Back-End Numbers of Canvassing I’ve said it before and I’ll say it again, most companies who’ve never canvassed before try to treat canvass leads like any other lead they capture, and you can’t. Most owners know these backend numbers cold for their lead sources. I think it’s important to cover these numbers, especially with […]
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