Cross Training

March 7, 2015 by Chris Thompson

When I say the words “Cross Training” most will immediately picture a man or woman training at a gym. That would be accurate, but you may be surprised that it has its place in canvassing, show and event marketing. Before I go there… Think about cross training, in the athletic sense, in the traditional sense, […]

Money Isn’t The Biggest Motivator

January 24, 2015 by Chris Thompson

There’s a delicate balance between skill set, mind set and getting off your assets. Your skill set is how you incorporate the scripts and tangible aspects of what you do as a marketer; it’s the X’s & O’s of the game. The mind set is what you have going on in your head about what […]

The New Canvassing Movement

January 3, 2015 by Chris Thompson

2014 has drawn to a close and I wanted to take this opportunity to do two things. First, thank you for following me and hopefully implementing some of the things you’ve learned from the pages of this update each month. I made a commitment several years ago to focus my time, energy, experience and talents […]

Cancellation Fallout Missed Appointments – Stop the Bleeding

November 29, 2014 by Chris Thompson

In honor of Thanksgiving I’m thankful for you being part of the Canvass King movement and joining me here each month to sharpen your axe and get better at canvassing. This article will pick up after you’ve captured the lead and set an appointment. I call this part of the presentation the ‘wrap up’. It’s […]

Your Untapped Money in the Follow Up

October 20, 2014 by Chris Thompson

If you want to be profitable in canvassing it’s absolutely necessary to have consistency in your follow up with your prospects. Even in show and event marketing which I spoke about last month, the phone follow up is vital to your show and event lead success. Telemarketing for canvassing and event marketing is a marketing […]