You want to get more leads and you’ve recognized that canvassing is an effective, inexpensive way of capturing qualified home improvement leads, but what you haven’t figured out is how to grow the department. You know one great canvasser can be good for business, but two is twice as good; four is better than two… and so on. But how do you get to that point if you have to do all the work (recruiting, interviewing, hiring, training, etc.)? You’ll be surprised to find out you don’t have to do any of the work, if you follow my method.
Read more...Objections – Part 1
Who’s Holding The Cards When It Comes To “No Soliciting” Last month we talked about “the numbers” and how you can turn hope into results. Over the next couple months I’m going to get back into the neighborhood and discuss some of the objections your canvassers will encounter and how to handle them. No Solicitation […]
Read more...Survey Results – Part 2
Survey Follow-Up In last month’s article I asked you to complete a brief survey to compare your front and backend numbers against all the other companies canvassing in order to establish a benchmark measurement. The real purpose of the exercise was to flush out a trend I see all too often. It’s something I’m aware […]
Read more...The Appointment Reminder – The Backside – Part 3
The Perception Changer As you learned in the earlier article, when a canvasser knocks on 30 doors per hour you should expect at least 1 lead per hour from that canvasser. And if 40%-60% of the appointments generated by those leads fall-out between the appointment set and confirmation stage, what then can you do to […]
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