The Back-End Numbers of Canvassing I’ve said it before and I’ll say it again, most companies who’ve never canvassed before try to treat canvass leads like any other lead they capture, and you can’t. Most owners know these backend numbers cold for their lead sources. I think it’s important to cover these numbers, especially with […]
Read more...The Appointment Reminder – The Backside – Part 3
The Perception Changer As you learned in the earlier article, when a canvasser knocks on 30 doors per hour you should expect at least 1 lead per hour from that canvasser. And if 40%-60% of the appointments generated by those leads fall-out between the appointment set and confirmation stage, what then can you do to […]
Read more...The Appointment Reminder
The Warm Down When the canvasser walked up to and knocked on the homeowner’s door they were not expecting the canvasser, or the opportunity he would present. Yes they may have thought, even talked about, the need for what the canvasser was talking about, but they were not expecting him or her at that moment […]
Read more...The Appointment Sheet
Power disguised in Simplicity Last month I talked about the “You’re Invited” flier. The homeowner has said yes to an free estimate and it’s time to solidify the details. As with every other step in my canvassing system the appointment sheet is another critical tool in formalizing the homeowner’s appointment. Even though they’ve said yes […]
Read more...Recruiting – Clear Expectations
A Canvasser’s Failures Can Easily Be Avoided My 15 years of experience canvassing has taught me that the prime demographic of an effective canvasser is that of the high school to college age students. Last month you read about how to identify the generation gap between you and the Generation Y’ers; the students who could […]
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