Canvass Training Overview – Part 2

September 17, 2009 by staff

How do you train a new hire? Training a new hire is relatively easy, at least from a structure standpoint. Unfortunately most training programs I’ve seen aren’t structured. Many tend to wing it and train their canvassers spontaneously. Conducting your training this way is a recipe for disaster. There are two main components to training […]

Objections – Part 1

September 15, 2009 by staff

Who’s Holding The Cards When It Comes To “No Soliciting” Last month we talked about “the numbers” and how you can turn hope into results. Over the next couple months I’m going to get back into the neighborhood and discuss some of the objections your canvassers will encounter and how to handle them. No Solicitation […]

Interpreting the front end numbers

August 11, 2009 by staff

Turning Hope Into Results Too many home improvement companies start up their canvassing departments on the “hopes” of generating qualified leads for their sales team. With other traditional forms of advertising, like TV and print, you can’t always anticipate what results they’ll generate. Unlike those other forms of lead generation, canvassing is that one source […]

Keeping it real

July 16, 2009 by staff

Keeping It Real For Your Canvassers In April and May’s issue of this newsletter I discussed the procedure and methodology behind the lead “Call-In” and the “Validation”. Each has it’s own advantages and disadvantages, though there are residual benefits of doing a validation and letting your canvassers listen in on the calls to the homeowners […]

Start tracking

July 14, 2009 by staff

How Would You Like To Make Your Canvassers More ‘Lead” Productive? You Can Hit The Streets With Them… Everyday! To build a successful canvassing team you have to capture, track and measure your front-end numbers. The front-end numbers are more important to the canvasser than the business’ back-end numbers, plus, they’re more useful to you […]