I’m amazed how many canvassers are still engaging in the ping pong game with prospects. You know the game. It’s where you make an offer for ‘free estimate’ and the prospect makes an objection, then you make a rebuttal and the prospect offers another objection… and it goes on and on until final (inevitably) the […]
Read more...Managing Canvassers Beyond Limbo
There is a lot of hiring and managing going on in canvassing right now with the start of the prime canvassing season. For managers in outbound marketing (canvassing & show/ event marketing) it can be a difficult time of the season; difficult in different ways because you have teams to build, maintain, promote and fire. […]
Read more...Fighting Burn Out Before It Starts
Why in the world would I be writing about burn out so early into the new year? Because it’s exactly the topic we should be discussing. With the New Year brings New Year’s resolutions. The proclamation you make to yourself about what you’ll do differently or better in this new year. The typical time-frame the […]
Read more...The Paradigm Shift in Face-to-Face Marketer Interviewing
The beginning of a new year for many businesses marks a fresh start. And for some that means staffing up for the coming canvassing and show & event seasons. In this article I’m going to focus on the interviewing part of the staffing subject. Before I get there it’s important to understand the 3 aspects […]
Read more...It’s A Spooky Time of the Canvassing Season
This is the time of the canvassing season we encounter ever year. The weather is changing. It happens at different times based on your geography, but it changes none the less. Daylight savings time ends and the holiday season begins. Here are the realities. We’re in outbound marketing and we have to continue to get […]
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