Power disguised in Simplicity Last month I talked about the “You’re Invited” flier. The homeowner has said yes to an free estimate and it’s time to solidify the details. As with every other step in my canvassing system the appointment sheet is another critical tool in formalizing the homeowner’s appointment. Even though they’ve said yes […]
Read more...Communicating Your Expectations
You Know What You Expect From Your Canvassing Team, But Do They Know What You Expect? Communicating the highs and lows of canvassing You know what results you expect from your canvassing efforts, but do your canvassers fully understand what you expect of them? Communicating your expectations should begin in recruiting and carry throughout with […]
Read more...Recruiting – Clear Expectations
A Canvasser’s Failures Can Easily Be Avoided My 15 years of experience canvassing has taught me that the prime demographic of an effective canvasser is that of the high school to college age students. Last month you read about how to identify the generation gap between you and the Generation Y’ers; the students who could […]
Read more...Turning a Cold Call into a Referral Call
Which Lead Is More Valuable, A Cold Call Or A Referral? Many people would argue that canvassing for leads is a cold calling process. But what if you could turn that cold call into a warm call? If you walked up to a stranger’s door with a referral from a neighbor you’re more likely to […]
Read more...Closing for the appointment – Part 2
Yes Response In August’s newsletter I went through the introduction script, in September I addressed the “transition question” and last month we discussed how to handle a prospect’s “NO” response to the transition question, “No problem, can I ask you a question? Have you ever had an estimate before?” This month I’ll outline how to […]
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