The Benchmarks & Numbers You Should Know

April 4, 2015 by Chris Thompson

First, let me say thank you and congratulate you at the same time. There are thousands of companies in the country who are direct sales oriented and who use canvassing as part of their lead generation efforts. I’m plastered all over the Internet with videos and information and I talk with people every day who […]

Stop Confusing Your Prospects

March 21, 2015 by Chris Thompson

In my many years pounding the pavement with canvassers I concluded the number one reason why most canvassers receive objections is because the prospect is confused. Confused in that there’s a difference in perception of what you’re trying to accomplish and what they think you’re trying to do. You’re there to get a lead or […]

The Struggles of the Canvass Manager

February 7, 2015 by Chris Thompson

There are many struggles in setting up and managing a canvassing department (or event and show departments). Recruiting/Interviewing/Hiring Putting the recruiting ads together Placing ads Distributing (Monster.com, CareerBuilder, etc.) Fielding the inbound calls from ads Scheduling in person interviews Handling the in person interviews Vetting the recruits Deciding on hires Hiring New hire orientation Office […]

Money Isn’t The Biggest Motivator

January 24, 2015 by Chris Thompson

There’s a delicate balance between skill set, mind set and getting off your assets. Your skill set is how you incorporate the scripts and tangible aspects of what you do as a marketer; it’s the X’s & O’s of the game. The mind set is what you have going on in your head about what […]

How to Maximize Your Leads

December 13, 2014 by Chris Thompson

Once all the lead generation functions are completed; you’ve confirmed the lead and it’s ready to go to the sales person it’s time to insure the presentation goes right and you maximize the number of leads close from canvassing and events. This won’t be about sales training, rather how canvassed leads must be handled by […]