I’ve been canvassing for nearly 2/3rds of my life. I’ve seen a lot of new ideas come and go, some successful and others not. I’ve pioneered some of them on both sides of the success/failure fence, but I’ve created a radically new introduction that’s changing the game for every private client I’ve introduced this to […]
Read more...Getting Referrals – Yes, Even When Canvassing
A smart person once said it’s better to multiply rather than divide yourself. Canvassing is challenging enough and I don’t know of any canvasser who wouldn’t want to multiply the efforts they’re already putting in. You could get more leads and appointments if you knocked on more doors, but that would be dividing yourself across […]
Read more...Perception is Reality
A person’s perception is their reality. What opinion they form of you and your company is their reality … it may not be yours, but it’s theirs and that’s all that matters. In the time equivalent to the attention span of a goldfish you have one chance at a first impression. It takes a person […]
Read more...The Critical First 72 Hours for Canvassers
There are so many companies I see looking to start a canvassing program yet they let the wrong things get in their way. It is possible to start a canvassing department with only the basic understanding of what it takes to be successful. There are components to get started, find someone to show you the […]
Read more...The Psychological Warfare The battle taking place in the 5 inches between your ears
… it warrants stating again. Think about the job of a canvasser. You’re required to knock on a door and get the attention of a person (stranger) who wasn’t expecting you, wasn’t thinking about you, and wasn’t thinking about the product or service you’re there to talk …
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