By the time you receive this letter daylight savings time will have started. March 13th to November 6th, 34 weeks of prime canvassing season. Of course you can canvass year round, but this is the key time. It’s 65% of the year and when most companies make the major marketing push. The clock is ticking […]
Read more...I Have Very Bad News!!!
There’s no other way to break it to you. You are no different or better than your competitors! DO I HAVE YOUR ATTENTION? Follow me on this. I’m sure you have great products and services. I’m sure your company does everything in its power to make sure the customer is satisfied. I’m sure you spend […]
Read more...The Season of Reset
I’m sure you’ve done a search on Google Maps to find a location or address. Have you ever used the Earth View of Google Maps? It allows you to see a real aerial image of the location or locations you’re looking to map. The 2 dimensional images of Google Maps are okay, but the Earth […]
Read more...The Ultimate 3-Step Show & Event System
Carnival Barker, The Shrinking Violet or the Professional Show & Event marketer? Which are you? There are 3 different types of people you’ll see working the booths and tables at shows and events. The first is what I call the Carnival Barker. He or she is loud, obnoxious and drawing attention to themselves, but they’re […]
Read more...Eliminating Fear, Doubt, Worry and Uncertainty
When I owned my home Improvement Company there was a picture frame on the wall. Sticking out of the frame was a faucet. On the picture it asked the question, “Have you taken your mental shower today?” It served as a reminder to all our canvassers and show and event people that they had to […]
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