How Would You Like To Make Your Canvassers More ‘Lead” Productive? You Can Hit The Streets With Them… Everyday! To build a successful canvassing team you have to capture, track and measure your front-end numbers. The front-end numbers are more important to the canvasser than the business’ back-end numbers, plus, they’re more useful to you […]
Read more...The Validation
Big doors swing upon little hinges There are many small things you can do in canvassing that can have an affect on the outcome of a lead. No one thing by itself seems all that significant, though neglecting or minimizing the importance of too many small things and it will affect the success of your […]
Read more...The Canvass Matrix – Part 4
Inspect What You Expect This month I’ll wrap up the numbers behind canvassing. I’ll wrap it up the same way I started it… with the question I get asked most frequently at on-site consulting days and seminars, “How many leads should a canvasser get per month, per week, per day or per hour?” Over the […]
Read more...The Canvass Matrix – Part 3
The Back-End Numbers of Canvassing I’ve said it before and I’ll say it again, most companies who’ve never canvassed before try to treat canvass leads like any other lead they capture, and you can’t. Most owners know these backend numbers cold for their lead sources. I think it’s important to cover these numbers, especially with […]
Read more...The Canvass Matrix – Part 2
The Front-End Numbers of Canvassing If a canvasser works the streets for an hour, how many leads should you expect from that canvasser? This is a question that has plagued a lot of owners and marketing managers. What should your canvasser be producing to justify their success or failure? There are several elements that can […]
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