Carnival Barker, The Shrinking Violet or the Professional Show & Event marketer? Which are you? There are 3 different types of people you’ll see working the booths and tables at shows and events. The first is what I call the Carnival Barker. He or she is loud, obnoxious and drawing attention to themselves, but they’re […]
Read more...It’s A Spooky Time of the Canvassing Season
This is the time of the canvassing season we encounter ever year. The weather is changing. It happens at different times based on your geography, but it changes none the less. Daylight savings time ends and the holiday season begins. Here are the realities. We’re in outbound marketing and we have to continue to get […]
Read more...The Manager’s #1 Skillset
Managing people is one of the most challenging (and rewarding) roles a manager takes on. As a manager of face to face marketers (canvassers & show and event promoters) you rely on many of the same skills as any other manager, but you require another set of skills other managers don’t. You’re not managing people […]
Read more...The Magic Fairy Dust that Makes Appointments Workout
We are now in the beginning of the fall push on your canvassing and show and event calendar. I find these weeks before Thanksgiving to be the most profitable for companies who are focused and prepared. By prepared I mean they know how to get an appointment to stick. Have you ever had a prospect […]
Read more...What’s Most Important in Canvassing?
What’s more important in canvassing, the lead or making the sale? The new movement I’ve created in canvassing with my new approach has not only revolutionized the results my students and clients are getting, but has also created for some to ask the question, “which is more important, lead or sale?” If you’ve heard my […]
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