My “Old School” Map Tracking Method

March 14, 2011 by staff

Last month I described the criteria you should be looking for when identifying target rich neighborhoods, as well as enlisting others in your company to help. The information helps you now and in the future, but only if you record and track it. How can you do that? It’s no doubt there’s a lot of […]

Your Road Map to Canvassing Success

February 15, 2011 by staff

Last month I talked about canvassing strategically, which is just a fancy way of saying you must have a plan when targeting neighborhoods to canvass. This month I’ll jump into the specific criteria I use to identify target rich neighborhoods and how to enlist everyone involved in the program to help in the targeting of […]

Canvassing Strategically

January 17, 2011 by staff

I’m often asked, “Where do we start? Where should we canvass?” You have the answer right in front of you, but so many home improvement companies overlook their biggest asset… your customer list. In 1991 during the Gulf War the General leading US ground forces, General Norman Swartzkoff, believed the wisest strategy was to only […]

Managing Entrepreneurial Spirit That Exists In Some of Your “Motivated” Canvassers

December 20, 2010 by staff

Let me set the stage for this month’s article on managing canvassing. You work like crazy to build a productive and profitable department; that means finding people who have the motivation, personal stamina, attitude, and work ethic to weather the grueling job of knocking on doors and persevering through no after no to get to […]

Does Your Business Have a Glass Ceiling?

November 15, 2010 by staff

“Glass Ceiling” refers to the limiting of a person’s advancement through the hierarchy of an organization. Over the past several months I’ve exposed my system for developing your successful canvassers up through your organization. Often I get the question, “If we develop all these managers, what do we do with them?” At the core of the question […]